BA 850
Sustainability Driven Innovation

Lesson 11 Overview


Learning Outcomes

By the end of this lesson, you should be able to:

  • articulate the strengths and limitations of the revealed preference methodologies;
  • discern where microtesting may be most valuable;
  • understand the tools and philosophies of microtesting;
  • create a framework for microtesting an offering.

Lesson Roadmap

To Read Documents and assets as noted/linked in the Lesson (optional)
To Do Case Assignment: Microtesting the Offering
  • Case Post
  • Case Response
  • Peer Voting


If you have any questions, please send them to my Faculty email. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.