Overview of Lesson 3
The previous section provides an analytical framework that can be used to formulate qualitative predictions for non-market issues. In addition, that analytical procedure can help to identify the key stakeholders driving an issue toward its predicted outcome. Consequently, that analytical framework can also be useful for developing and evaluating strategies for influencing non-market issues.
What will we learn?
By the end of this lesson, you should be able to...
- differentiate between market and non-market tactics and strategy
- differentiate between market and non-market risks to strategy
- list and explain three non-market dimensions of strategy
For a given issue, students will be able to develop recommendations for each of these strategic dimensions, which are based upon the non-market analysis they learned in Lesson 2.
What is due for Lesson 3?
This lesson will take us one week to complete. Please refer to the Calendar in Canvas for specific time frames and due dates. There are a number of required activities in this lesson. The chart below provides an overview of those activities that must be submitted for this lesson. For assignment details, refer to the lesson page noted.
SUBMITTING YOUR WORK
|Read Chapter X in the textbook.||Not submitted|
|On-line quiz||This will be submitted via Canvas.|
If you have any questions, please post them to the Comments area that appears at the bottom of this page and all other pages in this lesson. I will check these comments regularly to respond. While you are on a page, feel free to go through the comments and post your own responses if you, too, are able to help out a classmate.