PrintIn this lesson, you learned about general types of nonmarket strategy and specific strategies for activities in non-government arenas (private politics). The case study, continued from the previous lessons and concluded here, developed a nonmarket strategy based on the outcomes of the nonmarket analysis. The Case Study introduced new concepts related to non-profit organizations and their role in the nonmarket arena.
You demonstrated to yourself and others that you can
- specify a nonmarket issue;
- identify and profile stakeholders involved on a nonmarket issue;
- evaluate demand for and supply of nonmarket action for a stakeholder on a specific nonmarket issue;
- predict the likelihood of a stakeholder taking nonmarket action;
- present a nonmarket analysis in a clear, structured framework;
- consider alternative strategies and make a recommended strategy for nonmarket action.
Have you completed everything?
The Case Study is your only assignment for this week. You have reached the end of Lesson 12, and you have completed this course. Congratulations!