Introduction

Overview of Lesson 3

In the previous lesson, we learned about public politics, strategies that apply to nonmarket action that takes place in government arenas. In this lesson, we consider strategies for nonmarket action that takes place outside of public arenas, called private politics.

What will we learn?

By the end of this lesson, you should be able to...

• explain the motivations behind private politics;
• list four ways that private politics affects the issues, interests, institutions, and information that comprise the nonmarket environment;
• demonstrate a range of specific strategies for nonmarket action in non-government arenas;
• apply a three-step strategy for evaluating nonmarket strategy alternatives;
• describe seven "tests" for evaluating alternatives and ethical decision making;
• list the ISOs seven core subjects for Social Responsibility;
• make a recommendation for nonmarket strategic action based on the outcomes of a nonmarket analysis.

What is due for Lesson 3?

The table below provides an overview of the requirements for Lesson 3. For details, please see individual assignments.

Please refer to the Calendar for specific time frames and due dates.