Print9.2 Stakeholder Engagement
Stakeholder identification is crucial to working towards their engagement within a process. As we saw above, there are multiple ways in which to identify stakeholders, and it is through these identifiers which engagement can begin. An example of this can be seen in the stakeholder identities matrix below. For example, the stakeholders identity will shape how and to what degree they should be engaged in the process.
There are many forms of and forums for stakeholder engagement. The degree of stakeholder engagement depends significantly on:
- the desired outcomes of the process
- the time and resources allocated for the process
- the degree of commitment by those driving the process forward
- the timing of the initial engagement in relation to the project timeline
- the willingness to listen to stakeholders and put their feedback into practice
Stakeholder Identities Matrix
| Identity vs Roles | Investors | Customers | Employees | Competitors | Suppliers | Government | Media | NGOs |
|---|---|---|---|---|---|---|---|---|
| Age-based groups, e.g. children, seniors | ||||||||
| Racial, national or ethnic based groups | ||||||||
| Gender or sexuality based groups | ||||||||
| Ability-based groups, e.g. blind, deaf, mental health | ||||||||
| Political or issue based groups | ||||||||
| Location based groups | ||||||||
| Role-based groups, e.g. parents, grandparents, students | ||||||||
| Other Social Groups |