EME 805
Renewable Energy and Non-Market Enterprise

3. Campaign Target(s)

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3. Campaign Target(s)

III. Define the target(s).

The target can be a goal to achieve, issue to address, opportunity to open-up, or situation to be avoided. Here you will define three targets and list the corresponding resources. The more specific the target, the more specific the strategy can be. One can also use this to break one main issue into sub-issues. For each target campaign in the nonmarket strategy, provide details of the following.

  1. Information resources
    • What kind of information is needed?
    • Where can you get this information?
  2. Coalitions, Organizations, Advocacy Groups, Lobbies
    • Are significant interest groups in the arena?
    • Who has power?
  3. Consistency
    • Is the message or engagement dependable to users?
    • What are challenges to remaining consistent?
  4. Uncertainty
    • What are the explicit unknowns?
    • What happens if uncertainty becomes certainty?
    • Can more information help reduce uncertainty, if so, which information?
  5. Values and Ethics
    • Professional responsibilities?
    • Broader impacts?
    • Embedded ethics?
    • Social justice?
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