EME 805
Renewable Energy and Non-Market Enterprise

5. Campaign Implementation

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5. Campaign Implementation

VI. Defining Policy towards Achieving the Nonmarket Target

  1. What are the issues the policy will address?
    • What issues currently dominate the arena?
    • What are the outcomes of those issues, and how can they be improved in some capacity?
    • What are the failures of the current policies (or lack thereof)?
  2. What methods (and previous policies) of screening will be used to choose whether or not a policy would be adoptable?
    • Are there policies and principles internal to the organization or network that can help with selection decisions?
    • Are there external customs of conduct outside of a specific organization, either within a particular country, area of business, or energy sector?
    • Can the policy meet the target objectives?
  3. What modes of analysis will be used to evaluate the shift in policy?
    • What kind of, and how will, evidence be used in the decision-making process?
    • What are the projected impacts?
    • What are the thresholds to the policy?
  4. What are the choice options?
    • What is the timeframe of the policy?
    • How extensive should the policy be?
    • Where can choice occur within the policy?
  5. What is the primary domain(s) of the policy target? some examples follow:
    • Technical
      • standards
      • innovation
      • adoption
      • accessibility
      • infrastructure
    • Monetary incentives/disincentives
      • + or - taxes
      • rebates
      • fines
      • discounts
      • bonuses
      • rent
      • property
    • Regulatory instruments
      • output limits
      • import/export limits
      • environmental/toxic limits
    • Social/behavioral shifts
      • introducing new behaviors (recycling)
      • nudging behaviors
      • changing expectations/beliefs
      • self-regulation of behaviors
      • shaming
    • Build connections and collaborations
      • creating opportunities for sectors or industries to work together (consortiums)
      • establish interdisciplinary task forces
      • public/private partnerships
      • academic/research partnerships
    • Resource use
      • procurement
      • transformation
      • disposal
      • recycle
      • locality of extraction
    • Based on this analysis, the primary function of the target/policy outcome should be to?
      • Regulate
      • Implement
      • Standardize
      • Reach x state in y time
      • Incentivize
      • Insure
      • Tax
      • Reduce/increase output
      • Improve efficiency
      • Allow
      • Change/influence behavior
      • Others...
    • Drawing on the Nonmarket Matrix 2 (IA3 framework), ask the same questions in the case of a proposed nonmarket policy that will be implemented to achieve a target:
      • Who are the main actors the policy would need to impact?
      • How are the actors interests addressed in the policy?
      • What information (for towards various actors) would move the policy towards (or away from) adoption?
      • What significant interests cannot be addressed in a specific proposed policy?
      • What assets are needed to move the policy through to adoption?

VII. Map for implementation and reevaluation

  1. What are the significant benchmarks that need to be met to achieve the target and by when?
    • Are there hardwired environmental timelines/bottom lines that cannot be ignored?
    • Are there social timelines that processes cannot move faster than, i.e. a bureaucracy?
    • Are there political timeframes that make the nonmarket target/policy more or less favorable? (Congress, President, etc.)
    • Are there corporate/industry timeframes that can limit timeframes?
    • Are there technological/innovation timeframes that are uncertain?
  2. Strategic questions worth considering in your analysis for ongoing/iterative policy evaluation(s):
    • Are there analogous policies in related sectors that can be useful models and/or provide information about channels, processes, hurdles, etc.?
    • Are there firms or institutions tied to analogous policies that could become helpful allies?
    • How can the policy maximize benefits on the front end?
    • Is the policy better implemented in phases?
    • Is the need to create a new kind of policy, or does significant regulation already exist in the domain?
    • What are the main determinants of advantage that a policy could produce (based on various actors perspectives)?
  3. Assessment of Implementation Progress and Plans for Revision
    • By what means will you assess the progress of your project?
    • What are the "gates" of your timeline? (What are the processes you will look at to determine ongoing progress? Often time processes will repeat and you want to be able to compare one iteration to the next. A simple example would be planting crops from year to year.)
    • As what point in the strategic implementation processes can you revise? How often can revisions be made? At which gates?
    • How will strategic revisions be prioritized?