That's it for this week! Please make sure you complete the required assignments listed at the beginning of this lesson. This week, we went over the rhetorical strategies of ethos, pathos, and logos, and learned how they can be deployed in speech and writing to persuade an audience. We also went over greenwashing, and some of its associated issues, and learned about lying techniques and principles of behavioral economics. You should be able to do the following after completing the Lesson 5 activities:
- define rhetoric, ethos, pathos, and logos;
- analyze claims made in speech, writing, and imagery through the lens of the rhetorical triangle;
- create rhetorical statements to enhance the persuasiveness of claims made in writing;
- define greenwashing;
- list ways that consumers can overcome greenwashing;
- identify the greenwashing content of advertising claims;
- define lies of commission, lies of omission, and character lies;
- define the term homo economicus; and
- analyze principles of Behavioral Economics.
The Language of Sustainability
We went over a lot of fairly heavy concepts this week. Hopefully, this list will help spark some memories of the content, both now and as we move forward:
- rhetoric, rhetorical strategies, rhetorical devices, persuasion, rhetorical triangle
- inductive reasoning, deductive reasoning, logical fallacy, logical appeal
- the lie of commission, lie of omission, character lie/lie of influence
- homo economicus, Behavioral Economics, social norming, loss aversion, positivity, the perception of scarcity
Reminder - Complete all of the lesson tasks!
You have finished Lesson 5. Check the list of requirements on the first page of this lesson and the syllabus to make sure you have completed all of the activities listed before the due date. Once you've ensured that you've completed everything, you can begin reviewing Lesson 4 (or take a break!).
Complete all activities in Lesson 5, located under the Modules tab in Canvas. The quiz may include a variety of question types, such as multiple-choice, multiple select, ordering, matching, true/false and "essay" (in some cases these require independent research and may be quantitative). Be sure to read each question carefully.
Unless specifically instructed otherwise, the answers to all questions come from the material presented in the course lesson. Do NOT go "Googling around" to find an answer. To complete the Activity successfully, you will need to read the lesson, and all required readings, fully and carefully.
Each week, a few questions may involve research beyond the material presented in the course lesson. This "research" requirement will be made clear in the question instructions. Be sure to allow yourself time for this! You will be graded on the correctness and quality of your answers. Make your answers as orderly and clear as possible. Help me understand what you are thinking and include data where relevant.
For any other assignments (e.g., journal or discussion board), it will be helpful to look at the rubric before answering. You will see a button that allows you to view it below the assignment.
These activities are to be done individually and are to represent YOUR OWN WORK. (See Academic Integrity and Research Ethics for a full description of the College's policy related to Academic Integrity and penalties for violation.)
The activities are not timed but do close at 11:59 pm EST on the due date as shown in Canvas.
If you have questions about the assignment, please post them to the "HAVE A QUESTION?" Discussion Forum. I am happy to provide clarification and guidance to help you understand the material and questions. Of course, it is best to ask early.