An offshoot of the more traditional white paper is the video demonstration. Video demos (alternatively called webinars, webcasts, podcasts, etc...) are becoming much more popular now that recording and streaming video feeds from presentations is fairly simple and efficient. They're also very effective ways to show dynamic content. This is good since so much GIS now is highly interactive, web-based, and visually-enabled.
I'd like you to take a look at two video demonstrations focused on similar content. First, I've picked a video from Esri on new mapping capabilities for Microsoft Office. This is a detailed video (28:06) that goes over how to actually do things with their tools. No, you do not need to watch the whole thing... :) To launch the video, click on the image below (we're not able to embed this one directly, sorry). A transcript is available on the linked site.
The second video I want you to check out is by Hexagon Geospatial on recent changes to their Smartmap M.App product. This is a keynote presentation at a conference but includes short product videos. Generally, it's a lot lighter fare than the Esri demonstration - I think you'll agree.
Please watch the following video, Geospatial Keynote: The M.App of the Future is Now (TV600) (50:50).
Click for Transcript of Geospatial Keynote: The M.App of the Future is Now (TV600)
INTRODUCER: Ladies and gentlemen, please welcome Hexagon Geospatial President Mladen Stojic
MLADEN STOJIC: Good afternoon. Welcome to Hong Kong. I'm very happy for all of you to be here today. And I'm really looking forward to the message and the story that I'll be talking about. Today. I want to ask you to join us on a transformational journey, a journey that really requires us to think differently about maps. But more importantly, differently about form and differently about information.
This transformational journey is about change. And together we are here to chart a new course towards innovation.
To know where you're going, it's always good to know where you've come from. And I know we've all used paper maps in the past, they've been very instrumental in navigating new worlds, building new economies. And the paper map generation also established an associated economy, this included the collection of data along with the production and maintenance of maps.
With the advent of computers and digital technology, we arrived at the digital mapping generation. And this, of course, also had an associated economy with it. This, of course, included the collection of digital data from a whole host of digital sensors. And it also required the building of very complex and mission critical systems, delivering mapping data online.
But today, our maps are static. They provide us a reflection of what was. They're packed with data layers, but really lacking in answers. They provide a form that is limited by the four corners of a map box, or a screen, or a display. And really this experience is void of communication.
So the question I have today, what is the map of the future? The map of the future must be fresh. It must reflect what is, but also provide answers to questions about what was, what can be, and certainly what should be. And we believe at Hexagon that the map of the future is really more than a map. And I'll be frank and say we believe that the map of the future is not a map.
The map of the future is a dynamic information experience providing us a reflection of what was, information about what is, insight into what can be, and trust and confidence in what will be. My friends and peers and colleagues, the map of the future is a Hexagon Smart M.App. It's really a new way to see and experience information about our changing Earth.
The hexagon Smart M.App is an online cloud application that delivers and communicates a dynamic information experience. And it really includes four key ingredients, starting with geospatial content, business and industry workflows, analytics-- which include spatial analysis and also business intelligence-- and lastly, a design experience for delivering a tailored information experience to you, the end user.
Before I go into more detail about this new approach, I'd like to recap what some of you may have missed at Hexagon Live in Las Vegas earlier this year, this summer. And I want to show you some of the stories that we introduced at this event, because this will pave the way for what you're going to witness and experience today. Let's have a look.
It's really important to Hexagon Geospatial that we're able to tightly integrate content with our software.
We jokingly often say you needed at least a PhD to process a certain amount of data. Today, everybody can do it.
For the customer this means there's new technology that Hexagon Geospatial unburdens from expensive hardware and software investments. We believe that cloud processing plays a key role in the new business models. And we need new business models.
What we're looking at is a culture change in public service delivery. And making ease of use is one of the key things that's going to make that happen. And I think that's a key differentiator of this technology as well.
Through the Smart applications that Hexagon has developed, it allows the users to really increase their level of information superiority. And to take that information and use it on a near real time daily basis that supports their mission, their business objective, the humanitarian efforts.
So this is a step change for us. This isn't just about small projects in one or two local authorities. This is about a big opportunity.
The Hexagon technology stack is extremely diverse. It has a whole range of applications in it. And even though we are old hands at this, we feel, we're only just scratching the surface.
We have functionality, capability that we can use to create new workflows, new analytics.
The market is changing and that Hexagon and Hexagon Geospatial is able to address these changing markets and deliver continue to deliver benefits to its customers. It will allow us to be faster. It will allow our customers to be faster. It will allow our customers to focus on certain applications. And with that, of course, we are much more flexible to address the needs of our changing environment.
This is a game changer. This is a revolution not an evolution.
My good friend, Andy Wells, who is also here today, made a very provocative statement at the end of the movie that you just saw. And really let's face it, we have to do something different and really move beyond the status quo. That's the challenge that's really before us. And that's really the journey we are on. And it is a revolution.
Now that you know what a Smart M.App is, I want to start looking at what some of the key components associated with a Smart M.App are. Collectively, the M.App portfolio that you see here is a cloud-based geospatial application platform. And it includes three key components.
The first of which is the M.App foundation. OK? And this is the core geospatial web services available for producing online information services and applications that can be delivered as a SAS model. The M.App Studio is a cloud-based workbench that simplifies both the map and app creation process providing you, our partners and customers, a framework for designing, building, and ultimately publishing Smart M.Apps as information services.
And lastly, the M.App exchange is our online store that allows end users to both discover, purchase, access, and ultimately use these online applications. And our partners use this online marketing platform to publish and market their associated Hexagon Smart M.Apps. The M.App portfolio will support three distinct online experiences.
Firstly, we are providing a content hosting and delivery service to upload, store, publish, and ultimately share your geospatial content holdings. Secondly, you will have the ability to develop and execute geospatial production and processing services on the cloud. And finally and lastly, you can design, develop, and deliver information services as Smart M.Apps.
Before we go forward, I want to talk a little bit about what it means to deliver information services. And to do that, I want to focus on the word information. Information in and of itself implies the act and really the process of informing. This activity involves communication. And in our industry, the standard way of communicating has been through the use of maps-- that's what we know. But I want us to consider an alternative moving forward. We really need a new form for communicating dynamic information because maps, as we know, are really static.
You heard it in Ola's keynote, the concept of form. Well, guess what? We, together, are all form givers.
And what is a form giver? It's someone who synthesizes and fuses multiple inputs, analyzes those inputs, and ultimately presents a result or a finished product in a form that makes sense. Artists, musicians, designers, engineers, geographers are form givers. Because they try to make sense of something that they experience and in a creative way deliver that and communicate that to their end users.
As form givers, let's look at the progression through the ages and see how we've made a very big impact on society and to the world. Let's have a look at this movie.
[SLOW MYSTICAL MUSIC]
In this age of social media, we really have to challenge ourselves with both the art of and the art in communicating. How to communicate and really what to communicate is very important. And we really have to communicate in a way that makes sense to the person, or the individuals, or the group we are communicating to.
You'll see this quote here by Edward Tufte, some of you may know, a Tufte if you've studied design, information design, et cetera. He's a very prominent modern information designer and he's written a whole host of books. I really like this quote, because it blends both art and design with science. And that's pretty cool. So that we can better develop strategies for seeing, sensing, and ultimately communicating and really showing.
And that is exactly what we are here at Hexagon Geospatial to do. That's our journey with the Hexagon Smart M.App to communicate information about our dynamically changing world so it makes sense. OK? That's what we're here to do and that's the journey we've taken.
Continuing with Tufte, I wanted to show one example, one info graphic, from one of my favorite books that I studied when I was in university. And it will give you some context into what a Smart M.App is all about and this concept of forms. Let's have a look.
In 1869-- so 1869, a French civil engineer by the name of Charles Menard created this form for communicating Napoleon's March into Russia. The thickness of the line that starts from the left hand side moving across this form shows the size of his army leaving Poland and marching into Russia. He took six variables. And in one form, conveyed information regarding this march, such as the number of troops, the distance traveled, the temperature at a given time, the respective location with latitude and longitude, the direction of the travel, and their respective location relative to a specific date.
This is a great example showing how we knew form back in 1869 can be used to envision information about a changing environment. Take the spirit and the concepts that Menard established and move forward to 2015 and 2016. And that's what we're trying to do with the Hexagon Smart M.App. To provide a new form for envisioning information about our dynamically changing Earth.
In our industry, the map is just a means to the end. Including myself, we oftentimes confuse the form, i.e. the M.App, with information. And they're not the same. The form, being the map, is not the end game. It's a means to the end.
Our focus is on enabling you to communicate and inform others about changing information. And that's what's really important to us. Now, let's look at some of the obstacles and challenges we, as an industry, need to overcome in order to be active participants in this experience associated with delivering dynamic information services in a new form.
You've seen from this video many new sources of content that we're continually being overwhelmed with and inundated with. It's like a tsunami of data and content. As we move forward towards establishing a new form for communicating geographic information, it's imperative that we see through and beyond data and the map to an experience that blends the art of communication together with design and geography.
We are also challenged to think and move beyond data. Data, just like a map, is just a means to an end. Unless we properly harness the power of data and content, we do not have the ability to get the right information from that content source.
Here are some interesting statistics and numbers from our good friends at Airbus Defense And Space. With their growing constellation of satellites-- and get this, they have the ability to capture 4.1 million square kilometers of content every single day, allowing them to cover the Earth-- the entire planet in 37 days. This leads to over 100 billion square kilometers of content. And that's a lot of data with endless possibilities.
To fully harness the power of the content that Airbus provides we need to be able to connect smart software solutions directly to that content in order to derive and communicate valuable information. And to do that, we are challenged and really required to think outside of the box.
Today, I would like to introduce you to a new offering from Hexagon Geospatial and that's called M.App Chest. M.App Chest provides a simple service for both hosting geospatial content online and delivering that content as a service on the cloud. Imagine, if you will, the geospatial version of Dropbox or Box.com. It allows you to upload your imagery, your feature layers, your point clouds, and general files to the cloud. By hosting your content on the cloud, you will dramatically reduce your IT costs and IT overhead while being able to securely deliver content as a service to your applications and to your key stakeholders. You can get the content where you want it when you want it anytime and anywhere. Let's have a quick look at how M.App Chest works. Here, you have the application. You've logged on. And you have the ability to select files, click and drag them into your application.
Here, you see some data from Airbus. Once the files have been uploaded, you have several options. You can preview them as thumbnails and its associated metadata. Because this is big data, you also have the ability to compress it. And when dealing with raster imagery, we could compress it with ECW JPEG, et cetera. Once compressed, you then have the ability to ultimately publish and make that content available as a service, whether it's through an OGCWMS or through WMTS. And we also support image streaming protocols.
To now view that content, you can upload it and use it in applications, like Esri's ArcMap-- which you see here. You simply specify the URL and it connects to that service on the cloud. And you can continue with your work flows and popular GIS, CAD, and other custom solutions.
Moving beyond imagery, we also support point clouds. And point clouds, as we all know, are very big. So you can upload your point clouds to the cloud. You can compress your point clouds into the Hexagon point cloud format.
And once again, once that data is compressed, you could then subsequently publish it, so others can look at it, preview it, and ultimately consume it in their application of choice. And what we see here, once again, is the ability to connect to that service in ArcMap and directly use it in applications to support a host of different vertical industry solutions.
The service is hosted on Amazon AWS. And all of your existing desktop, web, and mobile GIS and CAD applications will also be able to directly connect and use content from this service. You can seamlessly integrate content into your enterprise workflows, into your mobile workflows, but also your web GIS applications that you may have built.
I'd like you to try it out. See how it can be a valuable service for your organization and take it for a ride. Now, that we've covered M.App chest, I'd like to move forward and look at our approach for designing, developing, and deploying information services as Smart M.Apps.
As part of the M.App portfolio, we put together a very cool dynamic workspace for you to build and deploy your information services. And that's M.App Studio. It's a cloud-based application platform providing you with that necessary workspace that simplifies the app creation process. The M.App Studio provides an interactive framework for designing, building, and publishing Smart M.Apps to the map exchange, which is also our online store.
Here's an example of how M.App Studio works. We're going to be creating a Smart M.App for delivering green gray space information layers.
Once you upload your data to M.App Chest on the cloud, you can create a spatial recipe by fusing spatial operators and ingredients to produce that information service. This is a web-based environment and workspace for creating recipes.
Once your recipe is created, you then move on to define your analytics and specify your experience that your end customers will use to consume that information service. You can specify M.App displays, but also move forward to specifying business intelligence widgets that are embedded in your Smart M.App to reflect information about change.
And we've studied a whole host of industries to look at how they visualize change. Here, you have the results of that Smart M.App. The M.App, of course, presents the area of interest. But what we're really interested in is the information about change. And you will have a host of visual cues for consuming that information directly from the cloud. Everything from change ratios to change statistics over several times periods all provided in a dynamic environment that's connected. You can either select the M.App or any of the variables associated with these BI widgets and have a dynamic experience for consuming these information services.
Now, let's look at how information services provided by Hexagon Smart M.App are used to solve real world problems. And to do that, I want to focus on smart cities just like [INAUDIBLE] introduced during the earlier keynote. And to start with, I want to look at one of the world's leading mapping agencies that we are actively participating and working with in order to support various smart city initiatives. Let's have a look.
A map is static. It shows you something that is fixed in time that was at a certain point. I think what we need going forward is dynamic information. As we move ahead, maps are going to become bored living interactive dynamic things. And that's what's really exciting.
Decision making is being asked to do more with less and also we're facing the internet of things, where they are also going to have huge torrents of data which they're trying to make sense of.
Technology helps cities become smarter. Consumers work with technology all the time and use it as a means to making their experience more efficient. Cities are under a lot of stress. And they need to think and use all the tools in the bag they can muster.
We're working with Hexagon and the University of Bristol and Ordnance Survey on understanding flooding in Bristol.
Flooding is a really, really difficult situation to manage. Not knowing where it's going to happen. And when it does happen, not knowing the full extent of the damage it's going to cause.
Generally, people don't respond to problems until disaster strikes. And one of the things that we're hoping to do is use all of the great data and the great analytics that we have with partners to visualize that. And to help people understand where the tipping points might be and what action we need to take. Ordnance Survey has a lot of important data, which we used to call maps. And now, we call geospatial data. And this has a whole new lease of life coming our way, where that data will be applied to all sorts of things happening in the city.
Visualizing things in a static, non-intelligent way is no longer good enough. We need to be able to get insight from the data that lies beneath. And it needs to be presentable in a way that allows anybody to understand it.
Bringing the combination of smart geo and providing the ability to map more and more data sources in a sensible way, so that relationships can be found so the best decisions to be made is something that ourselves and Hexagon are very focused on.
Hexagon's Smart M.App is really now starting to drill into the detail of what impact that might have, because of the way that it is able to turn a static map-- or what would be a static map into insight.
Ordnance survey you have a critical role to play as the connecting infrastructure across a whole range of different data sets.
Bristol's use of our data will only be enhanced with the technology and the associated data that the Smart M.App platform can bring. And they're working to maximize that benefit.
Hexagon have got a unique capability that means that our data can be used in across a variety of themes in smart cities. I think it's important that Ordnance Survey works with partners such as Hexagon to increase the reach of our technology and our data together.
We have such a rich history and a great opportunity to combine not knowledge and know how to create greater and better propositions to help other organizations grow their capabilities.
I'm really excited about the potential of working with Hexagon. We're really good at managing the data. And Hexagon's really good at providing the tools to actually help us capture and harvest that data.
The Ordnance Survey are an organization that are really at the forefront of defining the map of the future. We've had some excellent meetings just in the last several months about the future and where both organizations really need to go. Given their long history, tradition, and really expertise, they possess the necessary trade craft required to pioneer the map of the future. And working together, we will explore new ways of seeing beyond data. Seeing through the map. And ultimately, delivering dynamic information services to their end users and key stakeholders.
Let's take a quick jump from the English Channel over to the Netherlands. And working together with our partner, IMAGINE the Antea Group-- which is a global engineering and consultancy firm-- have a need for delivering dynamic information services to their customers in support of various smart city initiatives. Then Antea Group is moving beyond static mapping to an information experience that is fresh, that is dynamic, and provides insight into better decision making. Let's have a look.
The Netherlands is a small country and a lot of people, so a lot of cities have a problem with urbanization.
The difficult thing is that we are living in a time where we have less means, financial means. So what we try to do is look on efficiency.
We have a lot of information about the roads, the trees, the sewage systems, the buildings. And the challenge is for the municipalities to get the good information out of it.
The question he has from his citizens were not being answered. I think the Smart M.App gave us the possibility to translate a technical inspection of our road. Every road has to be inspected to a meter, where a mayor can give the answer to its citizens.
I'm a politician and I have to defend our plans in the council.
And now, he wants an answer in one overview. And that's become the Smart M.App dashboard.
We can select different roads, different types of roads. Roads covered with asphalt, or stone, or whatever type of road it is. And with the dashboard, I can show the council in one blink of an eye where we need the money for.
Because it simplifies the big data and large streams of information into very concise dashboards. It has the ability to create a lot of smarter decision making. It's a real time insight. It's actual, up to date. That's how we operate. I mean, we're making policy here every day.
Smart M.Apps can make cities become smarter, because it integrates all kinds of data on a real time platform to make even smaller [INAUDIBLE] smarter.
It's interesting to see how Smart M.App somehow appeals to the people who see it for the first time. We've been able to talk to a number of customers at different levels in the organization. And we've seen that within 15 minutes they somehow get it.
We have half of the municipalities of the Netherlands as our customer, so we will explode the proposition [INAUDIBLE] for the rest of the Netherlands. The combination of Hexagon, this entire group, is for us very important. We have a big footprint in the Western Europe.
And I think Hexagon is a perfect partner to cooperate together.
Well, I think of the future for Hexagon Smart M.Apps will be exciting. If you look at the response that we get from our customers, they're thrilled and they see all kinds of possibilities.
A very nice movie. What you see here before you is a graphic that was drafted and really put together by the Antea Group staff depicting various forms of information that they would like to consume as part of a smart city initiative to understand urban spaces, and road knowledge, and road information. Their customers, various municipalities, would like a dynamic experience to monitor the quality of roads in a municipality as a function of budgetary investments made on those roads. So their customers want to measure this quality on an annual basis, so they can see the impact of road quality based on the investments made on maintaining road infrastructure.
This is important information, because it will pave the way-- no pun intended-- towards implementing smarter and effective policies. And within several days IMAGINE was able to put together the following Smart M.App. Let's have a look.
So here, of course, you have a M.App, but more importantly, you have information about roads, about quality of roads, and the change in the quality of roads. By fusing the mapping data into this information service, we're not only fusing geographic data, but financial information and qualitative information about the health of roads, about the state of roads, the type of roads that are used, their associated function. And we could then, monitor the quality of a given road by comparing over time the investment made in a given road network or a road segment.
Once again, the M.App is simply used as a vehicle for selection. But the visual cues and the information services delivered are ultimately delivered as answers, as information that can be used for better decision making, for passing policy, and for also making very important decisions regarding where to invest. Because money is important, especially in this day and age, where budgets are tight and many governments and municipalities are really squeezed to make very smart decisions regarding where to place their investments.
So with this Smart M.App, we have the ability to fuse financial information, with geographic information. Presented not as a map, but as an dynamic information service that you connect to and ultimately experience as part of a Smart M.App.
This was a huge accomplishment just in several days, because this Smart M.App provides answers not just data. And the nice thing here is that once this Smart M.App is implemented for one municipality in the Netherlands, it could then be scaled and replicated for other municipalities. And I believe there are over 100 municipalities just in Holland.
Now, you've seen Smart M.Apps. Where do we go from here? Just like you've seen information services built by our partners, I would like to extend that invitation to you. It's an invitation to innovate together with Hexagon Geospatial. And our purpose here is not just to show you Smart M.App, but our purpose is to inspire. To create something within yourselves, so that you become part of this journey together with Hexagon Geospatial.
Our senses allow us to be active participants in our experiences. We make sense of our experience by providing order and structure. We're all constantly conveying information. We are form givers, communicators of information. We believe geographic information is more than a map.
A map is a reflection of what was. We want to what is, what can be, and what will be. We're not constrained by a static map box. The map of the future is now. The Hexagon Smart M.App provides a new form for envisioning, experiencing, and communicating geographic information. Fuse fresh content sources, 360 degree analytics, targeted workflows, and meaningful visualizations to build a dynamic information experience that makes sense.
We invite you to innovate design, develop, and deliver online information services. Create your own experience. You are the form giver. This is your invitation, your experience, your Hexagon Smart M.App.
Your invitation, your experience your Hexagon Smart M.App. So you're looking at a picture of an individual here, who some of you may know, others most likely do not know. This is a DJ and his name is John Peel. He was a DJ for many years with the BBC.
What does John Peel have to do with Smart M.Apps? You probably think I'm a little crazy, but I'm not. I grew up in the 80s. And like many of you, I love listening to new music and a whole host of various genres and upcoming bands.
But it's hard. It's hard keeping up with the many new talents and the many new bands that are coming out. Thankfully, there was someone like John Peel. And like many of you, when it comes to discovering new music, you needed an outlet. You needed to be able to connect to something. And the BBC provided that. And they provided that through this DJ, John Peel.
He had a show, where new bands would record four songs. And that was known as the John Peel sessions. In fact, you can probably still buy some of his CDs if you go to some record shops and CD shops.
And at times, this is also a traveling show. He would go to different cities, particularly in Europe. And local small bands would go to small pubs, bars, and they would have an opportunity to record their songs. And he would then, provide a medium and an avenue for making those songs known on a worldwide basis. Many bands from the '70s, '80s, and '90s can credit their start and discovery to John Peel and the John Peel sessions. This inspired a new generation of undiscovered talent of new bands, who probably wouldn't have had a chance if it weren't for John Peel. So what does that have to do with us? Let's have a look. [VIDEO PLAYBACK]
[MUSIC - THE SMITHS, "HOW SOON IS NOW?"]
So you can tell I'm a child of the '80s if I choose to put on a Smiths song, "How Soon Is Now?". The Smiths were one of several bands that were discovered by John Peel. He discovered other bands such as U2, Nirvana, Pink Floyd in the '60s, in '67, The Velvet Underground, Rod Stewart, The White Stripes-- and probably many of you know, Roxy Music.
I don't know if you know this, but he also was the first to play The Beatles' Sgt. Pepper's Lonely Hearts Club Band. OK? A very, very, very popular album. Very historic in its place in music history. This platform that John Peel provided was a platform for communicating and launching new talent. That was very instrumental in the history of modern music.
So, once again, what does that have to do with Smart M.Apps and what I'm here to talk about today? We are launching in 2016 the Ignite sessions. These will be M.App-athons. And in the spirit of John Peel, we are providing an opportunity for you to be discovered. Providing you a global audience for building and ultimately delivering the Smart M.Apps and information services that you build. That's our responsibility to you. We want to give you that platform. These sessions will open up opportunities for you to innovate and ultimately share your ideas and Smart M.Apps to the world.
Our traveling series of sessions will allow you to explore, discover, and ultimately take part in building these information experiences. Myself and we as Hexagon Geospatial are 100% convinced that there is an untapped well of innovation out there in this room. We want you to be part of this journey, that's what I first started with. I'm inviting you to a journey together with Hexagon.
To spice things up with a dash of competitive spirit, I'd also like to announce at this time the award money to be won by those who participate in this experience. Don't fall off your seat. From all the submissions, we will select the top 20 finalists.
The first place winner will receive $100,000 US dollars for the Smart M.App that takes the top number one prize. The second place winner will receive an award of $50,000 US dollars. And the third place winner will receive an award for $25,000 US dollars.
This is our gesture to you to be part of this journey and join us as we venture forward and out into the world with a new form. With the Smart M.App for delivering and building these information services.
The top three finalists will be selected based on community voting. We will make this open to the general public. You will publish your Smart M.Apps and the community at large will vote. The sessions will start in the new year, but participants and applicants will have from January 1st to May 1st to submit their ideas. The top 20 Hexagon Smart M.App finalists will be announced at Hexagon Live 2016 Anaheim, California. So that's a formal invitation for you to join us next summer in California. It's a great time to be in California.
The finalists will then have about 2 and 1/2 months to build, deploy, and ultimately submit their Hexagon Smart M.Apps. And once all the 20 top finalists have submitted their smart maps, we will help promote these for download and consumption based on community voting for the following three months-- leading us to December. And the final winners will be announced in mid-December of next year. They will each receive an award and each will then participate in an ongoing revenue share model together with Hexagon.
So once the Smart M.App is built, we will publish it to our store. And any revenue received from the purchase of those Smart M.Apps will ultimately be shared with the participant and the award winner. And I think that's different.
Our call to innovate is around these six key themes that we, as Hexagon, feel are very important to the future of our Earth and the sustainability of our society. Finance. Safety. Infrastructure. Conservation. Food. And health.
So the Smart M.Apps that you build will fall into one of these six categories. And the audience and the general public will be able to vote based on the information services that you build for these six categories.
I'd also like to encourage you to join the conversation that has already started inside Community, which is an area of our website which also includes e-training, forums-- and it's really a place for you to come together and share your ideas. We have an idea [INAUDIBLE] where individuals around the world have already submitted their ideas for building and deploying Smart M.Apps. You can go there, see what's there, vote on the ideas that have already been published. But more importantly, you now have the ability to submit on your own ideas as well.
And live right now on the M.App Exchange you can go and see several apps and information services that are already available. Some are available for purchase, others are a free download, and others were designed for a customer segment in mind-- demonstrating what could be done with these information services and ultimately replicated elsewhere in the globe. In addition, for those of you here in Hong Kong in this room, you also have an opportunity to hear from the developers of Smart M.App. And participate in some of the demo sessions that we now have going on after this keynote presentation in theater two of the expo hall.
If you haven't already looked at your Hexagon Live books, you'll see a listing of associated breakout sessions for Thursday and Friday along with demonstrations of M.App Chest. And also, demonstrations of a very cool cloud-based UAV UAS automated processing app built by our partner in Germany called Geosystems.
On that note, I will once again, like to reiterate the invitation. The invitation to innovate. The invitation to join us on our journey as we move forward in defining the map of the future. And ultimately, delivering Smart M.Apps to the market. Thank you very much.