GEOG 885
Advanced Analytic Methods for the GEOINT Professional

Challenging Mindsets


Heuer makes three important points relative to intelligence in his work, the Psychology of Intelligence Analysis.

  • Human minds are ill-equipped ("poorly wired") to cope effectively with both inherent and induced uncertainty.
  • Increased knowledge of one's own inherent biases tends to be of little assistance to the analyst.
  • Tools and techniques that apply higher levels of critical thinking can substantially improve analysis of complex problems.

He provides the following series of images to illustrate how poorly we are cognitively equipped to accurate interpret the world.

Question #1: What did you see in the figure? The answer is at the bottom of this page.

Figure 1
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Figure 1 has three triangles, each one contains a common saying, except not quite right. From left to right the sayings are: Paris in the the Spring, Once in a a Lifetime, Bird in the the Hand

Question #2: Look at the drawing of the man in the upper right. Are the drawings all of men? The answer is at the bottom of this page.

Figure 2
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Figure has 2 rows of drawings. Four images are in each row, and all appear to be the same. The images can either look like a drawing of a man’s face or of a woman sitting. When you continue to look at each image and let your mind adjust to different possibilities, the drawings of a man also look like a sitting woman and the drawings of the sitting woman can also look like a man’s face. At the bottom of the figure, it says, “Impressions resist change.”

Question #3: What do you see - an old woman or a young woman? The answer is at the bottom of this page.

Figure 3
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Figure 3 appears to be a sketch of either an old woman or a young woman, depending on what you allow your mind to focus on. At the bottom of the image is written, “ It is difficult to look at the same information from different perspectives.”

Now look to see if you can reorganize the drawing to form a different image of a young woman; if your original perception was of an old woman, or of the old woman if you first perceived the young one.

According to Heuer, and as the above figures illustrate, mental models, or mindsets, or cognitive patterns are essentially the analogous image by which people perceive information. Even though every analyst sees the same piece of information, it is interpreted differently due to a variety of factors. In essence, one's perceptions are morphed by a variety of factors that are completely out of the control of the analyst. Heuer sees these cognitive patterns as potentially good and bad for the analyst. On the positive side, they tend to simplify information for the sake of comprehension but they also bias interpretation. The key risks of mindsets are that:

  • analysts perceive what they expect to perceive;
  • once formed, they are resistant to change;
  • new information is assimilated, sometimes erroneously, into existing mental models; and
  • conflicting information is often dismissed or ignored.

Therefore, since all people observe the same information with inherent and different biases, Heuer believes an effective analysis method needs a few safeguards. The analysis method should:

  • encourage products that clearly show their assumptions and chains of inferences; and
  • emphasize procedures that expose alternative points of view.

What is required of analysts is a process for challenging, refining, and challenging again their own working mental models. This is a key component of his Structured Analytic Techniques (SATs), which include Analysis of Competing Hypotheses.

These problems notwithstanding, cognitive patterns are critical to allowing individuals to process what otherwise would be an incomprehensible volume of information. Yet, they can cause analysts to overlook, reject, or forget important incoming or missing information that is not in accord with their assumptions and expectations. Seasoned analysts may be more susceptible to these mindset problems as a result of their expertise and past success in using time-tested mental models.


Answer #1: The article is written twice in each of the three phrases. This is commonly overlooked because perception is influenced by our expectations about how these familiar phrases are normally written.

Answer #2: The above figure illustrates that mindsets tend to be quick to form but resistant to change by showing part of a longer series of progressively modified drawings that change almost imperceptibly from a man into a woman. The right-hand drawing in the top row, when viewed alone, has equal chances of being perceived as a man or a woman.

Answer #3: The old woman's nose, mouth, and eye are, respectively, the young woman's chin, necklace, and ear. The old woman is seen in profile looking left. The young woman is also looking left, but we see her mainly from behind so most facial features are not visible. Her eyelash, nose, and the curve of her cheek may be seen just above the old woman's nose.