PrintQuick Facts
- Instructor: Daniel Steiner, dms6551@psu.edu
- Course Structure: Online, 10+ hours a week for 10 weeks, 3 credits
Course Overview
Location Intelligence for Business extends the application of geospatial intelligence analytical methods to the business world for competitive advantage. In business, the application of maps and mapping technology ranges from a long-standing presence (commercial real estate, retail, and logistics) to nascent analytical applications across different industries. The momentum for commercial applications that encompass GIS, geospatial intelligence (GEOINT) technologies, and geospatial intelligence analysis is growing. In businesses, geospatial attributes are being combined with enterprise-wide databases. GIS and GEOINT tools and methodologies can now be folded into the more mainstream information technology (IT) applications of business intelligence (BI) to formulate location intelligence applications, products, and services. This course explores and applies the key geospatial intelligence principles involved in site selection, market analysis, risk and crisis management, and logistics, providing opportunities for students to solve those problems with contemporary geospatial tools and datasets. This course provides a foundation for spatial thinking and analysis in commercial settings, and experience with contemporary mapping and analysis tools for professional applications of location intelligence.
GEOG 850 is an elective course for Penn State's Online Certificate in GIS, Certificate in Geospatial Intelligence, and Master of GIS. However, World Campus students not enrolled in the aforementioned programs are also eligible to take this course. If you're interested in taking just this course, contact the instructor for more information.
Learn more about GEOG 850 Location Intelligence for Business (1 min 29 sec)
Hello. I'm Dan Steiner and I'm here to introduce you to Location Intelligence for Business.
Location Intelligence for Business extends the application of geospatial intelligence to the business world for competitive advantage. Overall, the course uses geospatial analysis as an advanced process to solve location-based challenges and opportunities. Building on a foundation of geography, intelligence, and business, the lessons offer insights and exercises using a variety of data sources. We analyze demographics and customer preferences, examine zip codes to neighborhoods using data from the latest U.S. census, and introduce commercial tools to optimize the supply chain. Location Intelligence for Business examines cutting-edge spatial analysis of people, places, and business.
Highlights of the course include real-world activities where students evaluate emerging business trends, the internet of things, connected sensors, and geofencing. Like when a retail store digitally connects with frequent shoppers who enter the store. Each semester's term-long project fits topics that interest students, which they select.
That's a lot to explain in a short video and I encourage you to please review the course syllabus online. We're really interested to assist you in meeting your graduate education and career goals. I wish you success.
Want to join us? Students who register for this Penn State course gain access to assignments and instructor feedback and earn academic credit. For more information, visit Penn State's Online Geospatial Education Program website. Official course descriptions and curricular details can be reviewed in the University Bulletin.
This course is offered as part of the Repository of Open and Affordable Materials at Penn State. You are welcome to use and reuse materials that appear on this site (other than those copyrighted by others) subject to the licensing agreement linked to the bottom of this and every page.