Miller, Getting to Know Esri Business Analyst, "Part I: Trade area analysis and site reporting with Esri Business Analyst Online" (pp. 2-6)
Registered students can access the reading in Canvas on the Lesson 3 Readings page.
The above reading is the introduction to a scenario from Miller's text which you can use to orient yourself to Esri's Business Analyst Online.
In this lesson, we provide a brief overview of Esri's Business Analyst Online (BAO). BAO includes Esri's most current business, demographic, and lifestyle data:
You will be receiving an email from the instructor with directions to access the Penn State licensed Esri Business Analyst Online, using your PSU username and password. The email provides access to the BAO system and class group work, so please be sure to check your Penn State email. Once logged into the site, you will notice that additional help documentation is available as well as instructional videos on the website.
You can practice and improve your business analysis of a geographical area using Esri's BAO.
Upcoming assignments will involve creating choropleth maps and using Esri's Tapestry data on BAO. Familiarize yourself with those two topics by utilizing Esri's documentation and instructional videos to help you better understand how to display the information.
There are many techniques for statistically segmenting populations and geographies, each based on the collected or calculated data, scientific methodology, standards, and purpose of the segmentation. Esri builds their Tapestry market segmentation system from demographic and socioeconomic variables; identifying and labeling unique consumer markets throughout the U.S. (Esri Demographics, 2022). The Tapestry includes 67 market segments which are then summarized in 14 LifeMode and 6 Urbanization groups. Esri describes these where "LifeMode groups share similar demographic characteristics and consumer behavior patterns while Urbanization groups are based on the segment's geographic and physical features".
Tapestry Segmentation from the Esri website, Esri Demographics [1]:
LifeMode groups represent markets that share a common experience-born in the same generation or immigration from another country, for example—or a significant demographic trait, such as affluence. Tapestry segments are classified into 14 LifeMode groups:
Tapestry groups are also available as Urbanization summary groups, in which markets share similar locales, from the urban canyons of the largest cities to the rural lanes of villages or farms. Tapestry segments are classified into six JUIrbanization groups:
There are open resources for learning Esri's Business Analyst Online:
We will only complete the first part of this activity this week (Exploring Your Own Market, Part 1), continuing on with site selection next week.
The Geography: Why it Matters reading is from the required textbook for this course.
Registered students can access the other readings in Canvas on the Lesson 3 Readings page.
Registered students can access the reading in Canvas on the Lesson 3 Readings page.
There are no deliverables for 3.2.
Links
[1] https://doc.arcgis.com/en/esri-demographics/data/tapestry-segmentation.htm
[2] http://location-analytics.arcgis.com/en/bao/help/color-coded-maps.htm
[3] http://location-analytics.arcgis.com/en/bao/help/welcome.htm
[4] https://www.youtube.com/watch?v=TFQFHGTeVC8
[5] https://www.youtube.com/watch?v=WOBC_4pA9h8A3.2b
[6] http://www.esri.com/tapestry
[7] https://www.entrepreneur.com/article/73784
[8] http://www.arcgisonline.com