The ability to generate business intelligence from geolocation information is accelerating at an astonishing pace. This phenomenon is stimulated by the rapid advancement of several complementary technologies which in combination creates more market analytical potential than can be absorbed by businesses. In addition, other contemporary electronic media such as social media giants Facebook, Instagram, Snapchat, WhatsApp, and Twitter enrich their market value by supplementing their main offerings with geo-enabled features for both entertainment and advertisement. Who isn't surprised and then pleased to receive a discount notice from the cupcake shop that we just walked past?
In this lesson, we will explore together a range of technologies that are accelerating the usefulness, span of awareness, and market expansion of geo-location supported businesses. Each advance opens new opportunities for novel consumer retail and industrial business models, which at the same time radically disrupt standard businesses. Our aim is to gain an appreciation for these many new technologies and develop our critical thinking skills so we can identify and evaluate the next set of radical changes that are sure to continue to amaze us in the future.
At the conclusion of Geography, Why It Matters, Murphy describes the connection and importance of geography, knowledge, and an awareness of our environment (2018:p.132).
Geography has important contributions to make to all of these ends. It offers people critical insights into the organziation and character of the world around them, and it allows individuals to understand technologies that are affecting their lives. Geography yields insights that can help students of the discipline understand the changes unfolding around them and learn how to use tools for assessing and adapting to those changes. Moreover, it opens people's eyes and minds to the richness and wonder of the surrounding world; it heightens awareness of - and by extension concern for - distinctive places and environments; and it fosters curiosity that is rewarding in its own right. Geography is, in short, a key to making sense of our increasingly connected, crowded, environmentally fragile, and rapidly changing world.
At the successful completion of Lesson 9, you should be able to:
Lesson 9 will take us one week to complete. There are a number of required activities in this lesson listed below. For assignment details, refer to the lesson page noted.
Note: Please refer to the Calendar in Canvas for specific time frames and due dates.
9.1 Introduction to Emerging Trends | ||
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Requirements | Details | Access / Directions |
Read | Read the course content. | Use the Lessons menu or the links below to continue moving through the lesson material. |
Hinchcliffe, “The ‘Big Five’ IT trends of the next half decade” | Registered students can access the reading in Canvas on the Lesson 9 Readings page. | |
Newman, “Top 10 Digital Transformation Trends for 2019” Course text 9.1, Introduction to Emerging Trends | Registered students can access the reading in Canvas on the Lesson 9 Readings page. | |
Skim | Murphy, Geography, Why It Matters, Ch.5 Why We All Need Geography, excerpt (pp.125-132) | The Geography: Why it Matters reading is from the required textbook for this course. |
Articles on emerging trends/technologies. | Links to the articles are provided in the course text. | |
Optional Readings | Bomberowitz, 5 Key Marketing Takeaways from Location-Based Marketing For Dummies. BostIn | Registered students can access the reading in Canvas on the Lesson 9 Readings page. |
Morgan, A Practitioner’s View: 20 Top Brands Address Their Challenges With the Customer Experience Vendor Landscape | Registered students can access the reading in Canvas on the Lesson 9 Readings page. | |
Morgan, The 20 Best Examples of Using Artificial Intelligence for Retail Experiences | Registered students can access the reading in Canvas on the Lesson 9 Readings page. | |
Deliverable | Define Location Intelligence in your own words, due Tuesday. | Post your definition in Canvas in the Lesson 9.1 - Refined Location Intelligence Definition forum. |
9.2 Emerging Trends and Technologies | ||
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Requirements | Details | Access / Directions |
Read | Read the course content. | Use the Lessons menu or the links below to continue moving through the lesson material. |
Do | Select ONE from available topics and research. | Directions are provided in the course text. |
Research addl. source(s) for your topic. | Look for resources on the Internet, in industry articles, and in scientific papers. | |
Deliverable | Post your Executive Summary on an Emerging Trends topic, due Tuesday. | Post your summary in Canvas on the Lesson 9.2 - Emerging Trends Executive Summary forum. |
9.3 Term Project Providing Peer Feedback and Continue Working | ||
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Requirements | Details | Access / Directions |
Read | Read the course content. | Use the Lessons menu or the links below to continue moving through the lesson material. |
Deliverables | Provide feedback to 2 peers on their Term Project – Progress Update Presentation, due Tuesday. |
Provide your feedback in Canvas in the Lesson 8 Term Project: Project Update Presentation with Audio forum.
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No Deliverable on your Term Project, continue working to submit at end of Lesson 10. | Manage your time wisely. |
But first, don't forget to return to your classmates' Term Project Presentations and offer feedback. Use the Term Project Discussion Forum - Peer Feedback on Progress Update located in the Term Project module in Canvas to submit your feedback. You'll find completed Term Project Presentations embedded on the next page of the course text.
Then continue with Lesson 9 . . .
With increasing amounts of geospatial, imagery, and business information, a new paradigm is needed to develop location intelligence assessments. Geospatial analysts need the knowledge and capabilities that allow them to spend less time preparing foundational databases and more time analyzing and understanding the activities, relationships, and patterns discovered from primary sources.
Investments in mobile technology, artificial intelligence (AI), machine learning (ML), connected sensors of the Internet of Things (IoT), and indoor analytics create intelligent systems to improve situational awareness, solve complex problems, and identify interconnected location factors for business decision making.
The first article gives an overview of what the author saw as the major 21st Century shifts in information technology in 2011. This provides a good overview of technology trends in the industry.
The second article provides a current perspective of applying technology, geography, and Location Intelligence for 2019.
The Geography: Why it Matters reading is from the required textbook for this course.
The author does a great job breaking down what marketers need to know about location-based services and key marketing takeaways.
As you read the above articles, and prepare to investigate your own topic further, consider the following questions:
How has your understanding of location intelligence changed over the past 8 weeks? In Lesson 1, we examined a definition of Location Intelligence in Canvas. Consider how you have critically examined the principles, geospatial analysis, and applications—now, succinctly re-define location intelligence.
Post a comment in Canvas to the Lesson 9.1 - Refined Location Intelligence Definition forum, including:
(Don't forget to read, and then comment on another student's definition of Location Intelligence.)
Due Tuesday night 11:59 pm (Eastern Time).
Check the Calendar in Canvas for specific time frames and due dates.
This week, you're going to be a content "expert" on one of the key trends or technologies listed in this section. You will begin with pre-selected readings, after which you'll research your selected topic with a critical eye for selecting additional readings to share with your classmates.
The activity will culminate in you providing a brief Executive Summary of your topic in Canvas to the Lesson 9.2 - Emerging Trends Executive Summary forum. Everyone in the class will be able to read your Executive Summary.
Review the list of technologies listed below on this page.
Log in to the Canvas Lesson 9.2 - Emerging Trends Executive Summary forum (Ungraded) and indicate your topic of interest. It is okay if up to 3 people are interested in the same topic; however, it is an individual effort, so everyone will have to submit their own Executive Summary.
Read the pre-selected articles (if you have not done so already) to provide a context for your chosen (assigned) topic. (By all means, don't consider these articles as boundaries for your topic discussion--the articles below should start you thinking, however.)
Find additional sources which you think would help your classmates understand the topic. (NOTE: Two or three high quality sources are the goal--you will be pointing your classmates to these additional sources as reference points for the material.)
Prepare a brief presentation of your topic (PowerPoint, Word, or PDF). As always, be as brief and concise as possible, answering the questions from section 9.1 (listed again below):
Your grade will be based upon your success in balancing a thorough answer with a concise yet appealing presentation of the material you deem essential.
Post your executive summary in Canvas to the Lesson 9.2 - Emerging Trends Executive Summary forum.
A text post of a few short paragraphs is sufficient, provided your post addresses the above questions. Note, this is not a research paper (or even a short paper)--this is an executive summary--brief, key points should convey high-level understanding of the material and generate interest in your colleagues to further investigate topics on their own.
Due Tuesday 11:59 pm (Eastern Time).
Check the Calendar in Canvas for specific time frames and due dates.
Using the same 2 classmates, provide useful feedback on your colleagues’ Project Update Presentation. Post your comments in Canvas to the Term Project: Project Update Presentation with Audio forum in the Lesson 8 module. Please use the following as a guide when providing feedback.
Due Tuesday 11:59 pm (Eastern Time).
Check the Calendar in Canvas for specific time frames and due dates.
There is no specific deliverable for your term project required this week, but you really should be aiming to make some progress on your project this week!
Spend approximately 50% of time this week on your term project, (and the other 50% on your emerging trend/technology activity).
You have quite a bit of flexibility in terms of the final product—your format and tone should match your individual case. The report can read like a white paper, an academic paper, or a consultant's report. However, as you're all likely concerned with some basic guidelines, please consider the following broad requirements (which can be amended with reason):
Remember, your term project is your chance to convey an understanding of the material AND your ability to concisely and effectively present your case and findings—assuming you successfully achieve these two broad goals, your term project report will be successful!
A Word .doc/.docx or PDF .pdf submitted in Canvas to the Term Project: Final Project Report drop box.
Due Wednesday (last day of classes) 11:59 pm (Eastern Time).
Check the Calendar in Canvas for specific time frames and due dates.
Links
[1] http://www.zdnet.com/blog/hinchcliffe/the-big-five-it-trends-of-the-next-half-decade-mobile-social-cloud-consumerization-and-big-data/1811
[2] https://www.forbes.com/sites/danielnewman/2018/09/11/top-10-digital-transformation-trends-for-2019/#58b74f183c30
[3] http://bostinno.com/2011/09/07/5-key-marketing-takeaways-from-location-based-marketing-for-dummies/
[4] https://www.dropbox.com/s/s3rfpul2juxr8ke/A Practitioners View 03.pdf?dl=0
[5] https://www.forbes.com/sites/blakemorgan/2019/03/04/the-20-best-examples-of-using-artificial-intelligence-for-retail-experiences/#23117ac34466
[6] https://www.infoworld.com/article/2683784/what-is-cloud-computing.html
[7] http://www.smartplanet.com/blog/business-brains/cloud-computing-this-decades-great-disruptor-of-markets-beyond-it/18948
[8] https://www.wordstream.com/blog/ws/2018/11/01/instagram-analytics
[9] https://gisuser.com/2016/05/feature-social-media-mapping-is-crucial-for-market-research-and-your-social-strategy/
[10] https://www.forbes.com/sites/kalevleetaru/2019/03/06/the-era-of-precision-mapping-of-social-media-is-coming-to-an-end/#445627795824
[11] https://www.esri.com/about/newsroom/publications/wherenext/burger-king-marketing-campaign/
[12] https://appdevelopermagazine.com/apps-from-maps-using-location-intelligence-is-a-whole-new-world/
[13] https://www.datasciencecentral.com/profiles/blogs/a-beginner-s-guide-to-big-data-and-blockchain
[14] https://stores.org/2019/02/18/trust-and-courage/
[15] http://www.npr.org/2011/11/29/142521910/the-digital-breadcrumbs-that-lead-to-big-data
[16] http://www.koombea.com/blog/location-based-augmented-reality-creating-app-experiences/
[17] https://www.spar3d.com/news/software/how-5g-is-used-for-creating-and-consuming-live-traffic-maps/
[18] https://www.fcc.gov/5G
[19] https://carto.com/blog/three-ways-retailers-increase-revenue-with-location-intelligence/
[20] http://www.reddal.com/insights/indoor-tracking-and-maps-the-hype-died-but-the-show-is-not-over/
[21] https://www.gartner.com/en/marketing/insights/articles/pinpoint-the-right-location-based-marketing-approach
[22] https://hbr.org/2015/10/how-smart-connected-products-are-transforming-companies
[23] http://trajectorymagazine.com/smart-stuff/