Unfortunately, you cannot repeat your ZIP code search in "My Best Segments" and choose the "P$YCLE" tab from the three segmentation system choices to gain the actual segments in order unless you are a subscriber. Fortunately, the Segment Details page provides an interactive tool that lets you examine the four segment groups which belong to a "Lifestage Group."
Compare your findings across all four segmentation systems. The names for the like/similar segments won't be the same—they're different segmentation systems—but, if you chose carefully, you should see some consistency across the descriptions.
Review your PRIZM segment, Lifestage Group, and Social Group.
Access the 2006 MosaicUSA Group and Type Descriptions [1] pdf. Review the MosaicUSA group structure, noting that there is only a single spectrum.
Once you've identified a corresponding MosaicUSA group, examine your previously used geography.
Access the MosaicUSA marketing brochure [2] and turn to page 5. Note the graphic for MosaicGlobal in the upper right corner. The two primary demographic dimensions (urban vs. rural and level of affluence) should now be quite familiar.
Now access CACI's ACORN [3] system which is used in the United Kingdom. Review page 3 of the PDF to get an understanding of the group structure in this system.
There are no deliverables for 2.4 Comparing Segmentation Systems. However, you must complete Quiz 1 as part of this week's assignments. (See Deliverable below.)
Before moving on to this week's information about the term project, please remember to return to Lesson 2 module in Canvas to take the Quiz 1: Geography, Location Intelligence, and Segmentation
Due Tuesday night, 11:59 pm (Eastern Time). Check the calendar in Canvas for specific time frames and due dates.