The demand response business models are being currently developed by many companies. Those models require all-system analysis since successful feedback between the different actors is key to effective operation. Behavioral aspects are seriously considered because they eventually control the decision making on both sides of the utility-customer chain.
Below are links to some recent studies and pilot programs that seek to promote demand response approach in power management. Please look through those examples and take a note which parties actually benefit from implementation of those approaches. Are there economic drivers behind them?
- Jeff St. John, Innovari Wants to Make Demand Response the Same As an Independent Power Plant, June 9, 2014
- Stephen Lacey, Opower Expands Behavioral Demand Response to 1 Million Customers, May 20, 2014.
- Severin Borenstein, Peak-Time Rebates (PTR): Money for Nothing?, May 12, 2014
- Jeff St. John, Tendril Is Back: Could Nest and SolarCity Benefit From Its Microtargeting Model?, May 7, 2014.
The activity in the end of this lesson will involve assessment of demand response technologies, so the above-listed reports may be useful illustrations for that assignment.
Supplemental Reading on demand response systems:
- Industry report: Hurley, D., Peterson, P., and Whited, M., Demand Response as a Power System Resource. Program Designs, Performance, and Lessons Learned in the United States, RAP. Synapse Energy Economics, Inc. 2013