PrintLocation intelligence provides customer and situational insights when linked to indoor location analytics and connected sensors (IoT)—two exciting components of Omni-channel marketing. In the modern global economy, a company has both a physical and virtual market presence. Some business types rely on optimizing site locations and providing their product or service directly to meet customer needs. Other businesses deliver their products or services through eCommerce, thus requiring a different output of location intelligence.
Lessons 8 and 9 introduce applications of location intelligence technology to:
- analyze and leverage location data gathered in venue;
- make customer experience enjoyable and personalized;
- optimize the use of building and manufacturing spaces;
- create smart infrastructure that may sense activity in a location, interactively report the occurrence, and direct responses that mitigate a situation for safety, efficiency, or recommending corrections.
Consider how business decisions are made. Your understanding of a decision making process impacts this lesson’s activity, your GEOG 850 Term Project, and possibly interactions with your employer. What are presentation methods you can employ to support decision makers? What are they looking for to weigh recommendations and take action?
- Information/data
- Geospatial analysis
- Visualization and presentation
- Synthesizing observations and patterns for courses of action and decision making
Learning Objectives
At the successful completion of Lesson 8, you should be able to:
- classify location intelligence tools with functions of sectors of an economy;
- recognize secondary relationships of industries that make products and provide services;
- compare location intelligence companies and platforms using criteria you develop;
- evaluate current location intelligence tools to recommend one for a current business;
- describe the integrated network of IoT technologies (connected sensors) to support location intelligence in retail business; and
- create a Term Project presentation with audio to update the class on your project.
What is due for Lesson 8?
Lesson 8 will take us one week to complete. There are a number of required activities in this lesson listed below. For assignment details, refer to the lesson page noted.
Note: Please refer to the Calendar in Canvas for specific time frames and due dates.| 8.1 Indoor Location Analytics | ||
|---|---|---|
| Requirements | Details | Access / Directions |
| Read | Read the lesson content. | Use the Lessons menu or the links below to continue moving through the lesson material. |
| Deliverable | No Deliverable for 8.1 | N/A |
| 8.2 Internet of Things (IoT) and Connected Sensors | ||
|---|---|---|
| Requirements | Details | Access / Directions |
| Read | Read the lesson content. | Use the Lessons menu or the links below to continue moving through the lesson material. |
| Deliverable | Post a personal comment on decision making roles you have had relating to Location Intelligence, due Tuesday. | Post your comment in Canvas to the Lesson 8.2 - Geospatial Analyst Role in Decision Making forum. |
| 8.3 Selecting Location Intelligence for Your Business | ||
|---|---|---|
| Requirements | Details | Access / Directions |
| Read | Read the lesson content. | Use the Lessons menu or the links below to continue moving through the lesson material. |
| Selected white papers, company materials, and market studies on Location Intelligence Products | Registered students can access the reading in Canvas on the Lesson 8 Readings page. | |
| Do | Activity - Selecting Location Intelligence Providers and Platforms for Your Business. | Directions are provided in the course text. |
| Deliverable | Submit your presentation with recommended Location Intelligence platform, due Tuesday. | Submit your presentation in Canvas to the Lesson 8.3 - Selecting Location Intelligence System drop box. |
| 8.4 Term Project - Progress Update Presentation | ||
|---|---|---|
| Requirements | Details | Access / Directions |
| Read | Read the lesson content. | Use the Lessons menu or the links below to continue moving through the lesson material. |
| Deliverable | Post your Term Project – Progress Update Presentation, due Tuesday. | Submit your presentation in Canvas to the Term Project: Project Update Presentation with Audio drop box. |
| 8.5 (Optional) Additional Readings – Penn State Geo Vista Center | ||
|---|---|---|
| Requirements | Details | Access / Directions |
| Read | (Optional) read the lesson content about Penn State's Geo Vista Center. | Use the Lessons menu or the links below to continue moving through the lesson material. |
| Deliverable | No Deliverable for 8.5 | N/A |