6 - Insight-Driven Innovation I

Print

Lesson 6 Overview
Truths of Research and Innovation
Introduction to Methodologies
Surveys
Message/Proposition Testing
Focus Groups
Depth Interviews and Observation
Closing Remarks

‹ Closing Remarks up Lesson 6 Overview ›

BA 850 Sustainability Driven Innovation

Logged in as Anonymous.

Search form

Search

Lessons

1 - Realities of Sustainability: Planet
2 - Realities of Sustainability: People
3 - Realities of Sustainability: Profit
4 - Identifying Opportunities in Sustainability I
5 - Identifying Opportunities in Sustainability II
6 - Insight-Driven Innovation I
7 - Insight-Driven Innovation II
8 - The Ten Types of Innovation
9 - Organizational Context
10 - Testing the Offering I: Stated Preference
11 - Testing the Offering II: Revealed Preference
12 - Honing and Evaluating the Concept

Author: Andy James, Chief Marketing Officer, New Pig Corporation; Instructor, John A. Dutton e-Education Institute.

This courseware module is offered as part of the Repository of Open and Affordable Materials at Penn State.

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The College of Earth and Mineral Sciences is committed to making its websites accessible to all users, and welcomes comments or suggestions on access improvements. Please send comments or suggestions on accessibility to the site editor. The site editor may also be contacted with questions or comments about this Open Educational Resource.

The John A. Dutton Institute for Teaching and Learning Excellence is the learning design unit of the College of Earth and Mineral Sciences at The Pennsylvania State University.

Navigation

Home
News
About
Contact Us
People
Resources
Services
Login

EMS

College of Earth and Mineral Sciences
Department of Energy and Mineral Engineering
Department of Geography
Department of Geosciences
Department of Materials Science and Engineering
Department of Meteorology and Atmospheric Science
Earth and Environmental Systems Institute
Earth and Mineral Sciences Energy Institute

Programs

Online Geospatial Education Programs
iMPS in Renewable Energy and Sustainability Policy Program Office
BA in Energy and Sustainability Policy Program Office

6 - Insight-Driven Innovation I

Navigation

EMS

Programs

Related Links