BA 850
Sustainability Driven Innovation

Lesson 6 Overview

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Learning Outcomes

By the end of this lesson, you should be able to:

  • Create a well-structured plan for insight research as a basis to substantiate innovation opportunities.
  • Discern the strengths and weaknesses in various research methodologies, as well as the stages of concept development in which they are most appropriate.
  • Articulate the insight mindset, as opposed to a "project ownership" mindset.

Lesson Roadmap

To Read Chapters 11 and 12 (Keeley, et al.)

Documents and assets as noted/linked in the Lesson (optional)
To Do

Case Assignment: Structuring research

  • Case Post
  • Case Response
  • Peer Voting

Questions?

If you have any questions, please send them to my axj153@psu.edu Faculty e-mail. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.