
Lesson 6 Overview
Learning Outcomes
By the end of this lesson, you should be able to:
- create a well-structured plan for insight research as a basis to substantiate innovation opportunities;
- discern the strengths and weaknesses in various research methodologies, as well as the stages of concept development in which they are most appropriate;
- articulate the insight mindset, as opposed to a "project ownership" mindset.
Lesson Roadmap
To Read | Chapters 11 and 12 (Keeley, et al.) Documents and assets as noted/linked in the Lesson (optional) |
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To Do |
Case Assignment: Structuring research
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Questions?
If you have any questions, please send them to my axj153@psu.edu Faculty email. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.