Lesson 6 Overview
By the end of this lesson, you should be able to:
- create a well-structured plan for insight research as a basis to substantiate innovation opportunities;
- discern the strengths and weaknesses in various research methodologies, as well as the stages of concept development in which they are most appropriate;
- articulate the insight mindset, as opposed to a "project ownership" mindset.
|To Read||Chapters 11 and 12 (Keeley, et al.)
Documents and assets as noted/linked in the Lesson (optional)
Case Assignment: Structuring research
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