By the end of this lesson, you should be able to:
- Create a well-structured plan for insight research as a basis to substantiate innovation opportunities.
- Discern the strengths and weaknesses in various research methodologies, as well as the stages of concept development in which they are most appropriate.
- Articulate the insight mindset, as opposed to a "project ownership" mindset.
|To Read||Chapters 11 and 12 (Keeley, et al.)
Documents and assets as noted/linked in the Lesson (optional)
Case Assignment: Structuring research
If you have any questions, please send them to my email@example.com Faculty e-mail. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.