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Sustainability Driven Innovation

Product System Innovation

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Introduction

Product system innovations are those which have a unique way of retaining customers over time, as they create deep and tightly interwoven connections with the user.

Even in creating product system innovation, we can consider creating open product systems (think Google's android, or IFTTT, which we will examine in a moment) or closed product systems (think Apple's elegant connectivity between its devices... and only its devices).

From The Ten Types of Innovation:

Product System innovations are rooted in how individual products and services connect or bundle together to create a robust and scalable system. This is fostered through interoperability, modularity, integration, and other ways of creating valuable connections between otherwise distinct and disparate offerings. Product System innovations help you build ecosystems that captivate and delight customers and defend against competitors.

Product bundling, or taking several related products and selling them in a single package, is a common example of a Product System innovation. In the twenty-first century, technology companies in particular have used this type of innovation to build platforms that spur others to develop products and services for them–including app stores, developer kits, and APIs. Other Product System innovations include extensions to existing products, product and service combinations, and complementary offerings–which individually work just fine on their own, but are far better together (even ones as humble as peanut butter and jelly).

Product System Innovation in the Sustainability Space

IFTTT

First off, please know IFTTT is pronounced "ift" as if you are saying "gift" without the "g"... hopefully, this will save you improvising pronunciations that may sound somewhat like an angry cat.

If you're not familiar with IFTTT, it stands for "if this, then that," and is at the core of "the internet of things" you hear about. In essence, IFTTT is an open platform that allows connecting different apps and devices to each other to be used as triggers. These "if this, then that" statements are called "recipes," as they allow you to combine different devices, trigger and action ingredients, at will. Many of these recipes can be used in smart homes, and there are many ways IFTTT can be used to make smart devices in your home even smarter and more efficient.

For example:

IF my iPhone is farther than 20 miles from my home, THEN automatically turn the Nest thermostat in my home to Away Mode, thereby saving energy.

IF my Adam soil sensor shows soil moisture below a certain point, THEN to send my neighbor a text to check on my garden, as she is an expert gardener and can tell if it needs some water while I am away (instead of automatically triggering my drip irrigation from the soil sensor).

IF the summer evening forecast is to be less than 70 degrees, THEN change the color of my Philips Hue smart led bulb to a certain shade of blue to remind me to open the windows.

IFTTT is now the connecting logic hub for devices from Apple, Amazon (Alexa), Google (Nest, et al.), Samsung (Smartthings) and hundreds of others, so it is a massive system with amazing potential for making many facets of life more efficient and sustainable.

While this video covers the "Works with Nest" platform, all of the interactions they cover can be accomplished with IFTTT today. Please watch the following 4:12 video.

Click for Transcript of Works With Nest Video

[MUSIC BEGINS PLAYING]

MATT ROGERS: All around the world, the home is the center of people's lives. It's where you start your day and end your day. It's where you raise a family and make memories with the people you love.

So wouldn't it be cool if our homes could be more aware? If our homes could learn from us and help take care of us? At Nest, we do just that.

It all started with the Nest Learning Thermostat. Then, came Nest Protect. But for us, that was just the beginning. Our goal has always been to bring this kind of thoughtfulness to the rest of your life. That's what Works with Nest is all about.

Works with Nest makes it possible for your Nest thermostat and smoke alarm to interact with the things you use every day. Because we make connections between these different parts of your life, we can deliver personalized comfort, safety, and energy savings without you having to do a bunch of work. We've been working with companies big and small to make this a reality. And we're very excited about we've been able to do.

TRAVIS BOGARD: UP is a combination of a band that you wear on your wrist and an application on the phone that together help track your movement throughout the day. By connecting your UP and your Nest, you can have this complete, effortless experience. Because UP's right on the body, we have this rich, contextual set of information about what the person's doing in the moment.

So that means those days that you might wake up a little bit earlier, before you can get out of bed, we can let Nest know that. So it can then adjust the temperature in the room to start to be for my daytime.

This is about technology not for technology sake, but technology in service of a better life-- helping us be more human, allowing us to live our lives better.

MARC BITZER: Why would we ever bring the thermostat and washer together? That's a good question. If you look at it from a perspective of energy consumption, it's an easy one. These are big energy consumptions at the home, and these are also the ones which require a lot of day to day interaction with the consumer. You have already the thermostat communicating to the utility company, it's much easier if there's one signal going to the Nest. And that is disseminated through the household to all appliances to basically reduce consumption now, because we're the peak. It's just a tremendous consumer benefit that just happens in the background.

PHIL BOSUA: LifX is an LED light bulb that you control with your smart phone. When we first heard about the Nest developer program, we were really excited to be part of it. With Nest Protect and LifX, when the smoke alarm event is triggered, we can pulse your lights red, which can help you see in the dark, as well as give extra notification that there's a problem in the house, which is especially good if you're hearing-impaired. Nest brings this whole other dimension to LifX. Who would have thought by combining Nest products and LifX products, we could help save lives.

JOHANN JUNGWIRTH: Automotive industry is in a very deep change. I foresee that in the next 10 years, the changes are going to be more substantial than in the last 50. Likely your car today interfaces with your home through the garage door opener.

After learning about the Nest developer program, we thought about, how can we take this to the next level? How can we integrate the car better with your home? As you get into your car and drive home, the car will, in the background, send the estimated time of arrival to your Nest thermostat. So your home can be at the right temperature as you arrive at home.

Taking workload off of customers-- it will improve safety, it will increase comfort, because people just don't have to think about all these things. It's just great-- like magic in the background.

MATT ROGERS: At Nest, we believe these experiences are the future. We're able connect things inside and outside your home to better anticipate your needs. We're already doing some pretty incredible things, but this is just the beginning. And we can't wait to see what's next.

[MUSIC CONTINUES PLAYING]


Canadian Refillable Beer Bottle

It may seem simple, but the Canadian refillable beer bottle product and service system begins with the Canadian beer industry agreeing in 1992 to unify on an Industry Standard Bottle (ISB 341ml AT2), a specific design, which can be refilled up to 16 times before being recycled. Although the Canadian brewers had partnered on refill programs since 1927, the AT2 can be given much of the credit for making the system efficient and modern.

This seemingly simple unified system approach to collecting and refilling beer bottles has resulted in Canada having a tremendously successful and beneficial program.

From the wonderfully detailed article by Isabel Teotonio at the Toronto Star:

The Beer Store, co-owned by Labatt Brewing Company, Molson Coors Canada and Sleeman Breweries, will take back anything it sells at its 447 Ontario locations: bottles, caps, cans, cases, kegs, plastic bags. About 94 per cent of all containers and 99 percent of all refillable beer bottles are returned.

The Beer Store's deposit return system began in 1927. Since then, it has recovered 75 billion beer bottles.

In 2007, the province introduced the Ontario Deposit Return Program and The Beer Store expanded its recycling program to accept containers purchased at the LCBO and wineries for a refundable deposit of 10 or 20 cents.

That first year, 63 per cent of containers were recovered. By 2012, the return rate was 81 per cent.

The fact that all of these beverage containers aren't being created from scratch is a boon to the environment — and wallet.

According to a TBS report, in 2011 both The Beer Store and the Ontario Deposit Return Program diverted 454,478 tonnes of beverage alcohol containers from Ontario landfills, saving 2.9 million gigajoules of energy, and avoiding 205,090 tonnes of greenhouse gas emissions, the equivalent of removing 40,210 cars off the road for a year.

Keeping those containers out of garbage bins and blue boxes saved Ontario taxpayers about $40 million in waste management costs. Please watch the following 1:26 video.

Click for Transcript of A Day With a Beer Bottle Video

An empty beer bottle can be returned, refilled, and resold…all in one day.

Here’s how.

[video images of process of returning, refilling and reselling]


While the article notes some of the reasons why refillable bottles fell out of favor in the US–transportation to increasingly distant breweries being one–we can hope that the surging market share of craft and local breweries may bring back a renaissance of the refillable glass bottle.