By the end of this lesson, you should be able to:
- Frame the importance of "expanding from center" to create sustainability-driven innovation, strategic integration, and brand equity.
- Articulate White, Gray, and Black space and how each can be of strategic interest.
- Deconstruct sustainability strategies and Corporate Sustainability Reports into White, Gray, and Black areas for innovation.
- Conduct research to gain detailed understandings of White, Gray, and Black spaces.
|To Read||Chapters 9 and 10 (Keeley, et al.)
Documents and assets as noted/linked in the Lesson (optional)
|To Do||Case Assignment: Sketching WGB spaces
If you have any questions, please send them to my firstname.lastname@example.org Faculty e-mail. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.