Lesson 5 Overview

Lesson 5 Overview

Learning Outcomes

By the end of this lesson, you should be able to:

• frame the importance of "expanding from center" to create sustainability-driven innovation, strategic integration, and brand equity;
• articulate White, Gray, and Black space and how each can be of strategic interest;
• deconstruct sustainability strategies and Corporate Sustainability Reports into White, Gray, and Black areas for innovation;
• conduct research to gain detailed understandings of White, Gray, and Black spaces.

Lesson Roadmap

Questions?

If you have any questions, please send them to my axj153@psu.edu Faculty email. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.