BA 850
Sustainability Driven Innovation

Lesson 5 Overview


Learning Outcomes

By the end of this lesson, you should be able to:

  • Frame the importance of "expanding from center" to create sustainability-driven innovation, strategic integration, and brand equity.
  • Articulate White, Gray, and Black space and how each can be of strategic interest.
  • Deconstruct sustainability strategies and Corporate Sustainability Reports into White, Gray, and Black areas for innovation.
  • Conduct research to gain detailed understandings of White, Gray, and Black spaces.

Lesson Roadmap

To Read Chapters 9 and 10 (Keeley, et al.)

Documents and assets as noted/linked in the Lesson (optional)
To Do Case Assignment: Sketching WGB spaces
  • Case Post
  • Case Response
  • Peer Voting


If you have any questions, please send them to my Faculty e-mail. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.