Lesson 5 Overview
By the end of this lesson, you should be able to:
- frame the importance of "expanding from center" to create sustainability-driven innovation, strategic integration, and brand equity;
- articulate White, Gray, and Black space and how each can be of strategic interest;
- deconstruct sustainability strategies and Corporate Sustainability Reports into White, Gray, and Black areas for innovation;
- conduct research to gain detailed understandings of White, Gray, and Black spaces.
|To Read||Chapters 9 and 10 (Keeley, et al.)
Documents and assets as noted/linked in the Lesson (optional)
|To Do||Case Assignment: Sketching WGB spaces
If you have any questions, please send them to my email@example.com Faculty email. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.