EME 444
Global Energy Enterprise

(Optional) Nonmarket Strategies - Example

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SourceWatch, and others (PRWatch, desmogblog.com,) cite a 2008 report prepared by the executive of a public relations (PR) firm working on behalf of the American Coalition for Clean Coal Electricity. The lengthy report to "friends and family" outlines the work the PR firm did on behalf of "clean coal." Whether you agree with the message or not, this letter presents a fascinating accounting of a remarkable orchestration of highly effective, well-funded nonmarket action.

To Read Now

Read this fascinating report in its entirety, To Hawthorne Friends & Family (this is an archived version saved by Kevin Grandia at Desmogblog, as the original version was removed by the Hawthorn Group following a backlash). Keep in mind the source, a public relations firm working on behalf of the American Coalition for Clean Coal Electricity.

A note from the original author of this course: I saw this strategy in action, maybe you did too? At a 2008 event in Levittown, PA where Obama was speaking, Clean Coal hats were everywhere. On my way in, I, like most others, was offered one (free) in the parking lot.