This lesson addressed the principle that GEOINT concerns insights about human activity. GEOINT is not just about human insight into defense applications; it provides decision makers with actionable knowledge in business, humanitarian efforts, and law enforcement. I discussed GEOINT as an intelligence discipline and the broad types of problems it can solve. We explored the moral dilemmas of geospatial privacy against the convenience of using such features as "Location Services." GEOINT has been defined by the intersection of the intelligence tradecraft, Geographic Science (GIScience), and Geographic Information Technology (GIT). As a discipline GEOINT provides decision makers with insights about the ways in which people organize and arrange their activities on Earth's surface. These insights can prevent surprises, leverage emerging opportunities, counteract threats, or provide time to adapt to a changing situation.