BA 850
Sustainability Driven Innovation

Lesson 7 Overview

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Learning Outcomes

By the end of this lesson, you should be able to:

  • Create a cognitive map to find strategically potent areas of white, gray, and black space in the minds of the customer.
  • Deconstruct ideas and strategies to understand if they reflect full means-ends chains and sustainability thinking.
  • Identify pathways of potential interest and innovation.

Lesson Roadmap

To Read Chapters 13, 14, 15 (Keeley, et al.)

Documents and assets as noted/linked in the Lesson (optional)
To Do MEC & Cognitive Mapping
  • Case Post
  • Case Response
  • Peer Voting

Questions?

If you have any questions, please send them to my axj153@psu.edu Faculty e-mail. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.