By the end of this lesson, you should be able to:
- Create a cognitive map to find strategically potent areas of white, gray, and black space in the minds of the customer.
- Deconstruct ideas and strategies to understand if they reflect full means-ends chains and sustainability thinking.
- Identify pathways of potential interest and innovation.
|To Read||Chapters 13, 14, 15 (Keeley, et al.)
Documents and assets as noted/linked in the Lesson (optional)
|To Do||MEC & Cognitive Mapping
If you have any questions, please send them to my email@example.com Faculty e-mail. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.