BA 850
Sustainability Driven Innovation

Lesson 7 Overview


Learning Outcomes

By the end of this lesson, you should be able to:

  • create a cognitive map to find strategically potent areas of white, gray, and black space in the minds of the customer;
  • deconstruct ideas and strategies to understand if they reflect full means-ends chains and sustainability thinking;
  • identify pathways of potential interest and innovation.

Lesson Roadmap

To Read Chapters 13, 14, 15 (Keeley, et al.)

Documents and assets as noted/linked in the Lesson (optional)
To Do MEC & Cognitive Mapping
  • Case Post
  • Case Response
  • Peer Voting


If you have any questions, please send them to my Faculty email. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.