
Learning Outcomes
By the end of this lesson, you should be able to:
- create a cognitive map to find strategically potent areas of white, gray, and black space in the minds of the customer;
- deconstruct ideas and strategies to understand if they reflect full means-ends chains and sustainability thinking;
- identify pathways of potential interest and innovation.
Lesson Roadmap
To Read | Chapters 13, 14, 15 (Keeley, et al.) Documents and assets as noted/linked in the Lesson (optional) |
---|---|
To Do | MEC & Cognitive Mapping
|
Questions?
If you have any questions, please send them to my axj153@psu.edu Faculty email. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.