Lesson 7 Overview

Learning Outcomes

By the end of this lesson, you should be able to:

• create a cognitive map to find strategically potent areas of white, gray, and black space in the minds of the customer;
• deconstruct ideas and strategies to understand if they reflect full means-ends chains and sustainability thinking;
• identify pathways of potential interest and innovation.

Lesson Roadmap

Questions?

If you have any questions, please send them to my axj153@psu.edu Faculty email. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.