Differences Between Writing an Academic Paper and a Brief
Throughout your academic life, you’ve been told to start with a broad concept and work your way to more specificity about your research and topic. You’re expected to write eloquently, sometimes for many pages at a time. The traditional academic paper is written more like an hourglass: you introduce your topic and hypothesis, provide an overview of relevant literature, discuss your methods, then get to your results, and finally your conclusions and implications. A reader must read all the way to the bottom in order to gain your insights and conclusions.
When writing a brief, you want to forget that construct. Remove it from your brain. Do the opposite.
I know, easier said than done.
The purpose of a written brief is to be…well…brief. You need to be able to convey the most important information to your customer as quickly, concisely, and clearly as possible. The key here is knowing who your customer is, what they need to know to do their job, and putting your bottom line up front. Many refer to this style of writing as the “inverted pyramid,” where your conclusions are actually the first sentence of your paragraph (Brown, 2020) (Figure 3.1). This can be difficult for academically trained analysts to wrap their minds around.
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Important Aspects of a Written Brief:
According to the Analyst's Style Manual (Welch, 2008), there are six rules to intelligence writing:
- Put your bottom line, main message, or most important conclusion first
- Write short paragraphs
- Use the active voice
- Avoid verbose language
- Write short sentences
- Pay attention to your credibility:
- Spelling and grammar are important to building your credibility.
- Make sure your arguments are based in fact and logic.
- Use citations.
Elements of a Successful Brief
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References
Brown, Z. T. (2020, July 16). How you can write like an intelligence analyst. Zachery Tyson Brown.
Welch, B. (2008). The Analyst’s Style Manual. Mercyhurst College Institute for Intelligence Studies Press.