BA 850
Sustainability Driven Innovation

Lesson 10 Overview


Lesson 10 Overview

Learning Outcomes

By the end of this lesson, you should be able to:

  • articulate the strengths and limitations of the stated preference methodologies;
  • discern where stated preference methodologies are most valuable;
  • evaluate concept development scenarios for best fit with the various stated preference methodologies;
  • describe the types of insight each methodology can reveal.

Lesson Roadmap

To Read Documents and assets as noted/linked in the Lesson (optional)
To Do Final Case Prospectus


If you have any questions, please send them to my Faculty email. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.