EM SC 470
Applied Sustainability in Contemporary Culture

Summary and Final Tasks



By now you should be able to:

  • define rhetoric, ethos, pathos, and logos;
  • analyze claims made in speech, writing, and imagery through the lens of the rhetorical triangle;
  • define greenwashing;
  • identify the greenwashing content of advertising claims;
  • identify lies of commission, lies of omission, and character lies;
  • define the term homo economicus; and
  • analyze principles of Behavioral Economics.

Reminder - Complete all of the Lesson 5 tasks!

You have reached the end of Lesson 5! Double-check the to-do list on the Lesson 5 Overview page to make sure you have completed all of the activities listed there before you begin Lesson 6.