Summary and Final Tasks

Summary

By now you should be able to:

• define rhetoric, ethos, pathos, and logos;
• analyze claims made in speech, writing, and imagery through the lens of the rhetorical triangle;
• define greenwashing;
• identify the greenwashing content of advertising claims;
• identify lies of commission, lies of omission, and character lies;
• define the term homo economicus; and
• analyze principles of Behavioral Economics.

Reminder - Complete all of the Lesson 5 tasks!

You have reached the end of Lesson 5! Double-check the to-do list on the Lesson 5 Overview page to make sure you have completed all of the activities listed there before you begin Lesson 6.