BA 850
Sustainability Driven Innovation

Lesson 1 Overview


Learning Outcomes

By the end of this lesson, you should be able to:

  • Discern Planet-centric metrics and initiatives within a Corporate Sustainability Report.
  • Evaluate an organization's approach to Planet issues through the lens of their stated Vision, Mission and Values.
  • Compare established and emerging environmental standards and initiatives.
  • Appraise how sustainability may reduce the environmental risk profile of an organization.
  • Discern "badge proliferation" and marketing from meaningful third-party certifications.

Lesson Roadmap

To Read Chapters 1 and 2 (Keeley, et al.)

Documents and assets as noted/linked in the Lesson (optional)
To Do Case Assignment: Patagonia and REI
  • Case Post
  • Case Response
  • Peer Voting


If you have any questions, please send them to my Faculty e-mail. I will check daily to respond. If your question is one that is relevant to the entire class, I may respond to the entire class rather than individually.