GEOG 482
The Nature of Geographic Information

9. Geocoding Online

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No doubt you're familiar with one or more popular online mapping services. How well do they do at geocoding the location of a postal address? You can try it out for yourself at several web-based mapping services, including MapQuest.com, Microsoft's Bing Maps, and Tele Atlas/TomTom's Geocode.com (no  longer a live site). Tele Atlas, for example, has been a leading manufacturer of digital street data for vehicle navigation systems. To accommodate the routing tasks that navigation systems are called upon to serve, the streets are encoded as vector features whose attributes include address ranges. (In order to submit an address for geocoding at Geocode.com, you have to set up a trial account through their EZ-Locate Interactive web tool or download the EZ-Locate software).

Screenshot of the Tele Atlas Geocode.com address submission window
Figure 4.9.1 Submitting an address to Tele Atlas' Geocode.com service for geocoding.
© 2013 TomTom North America, Inc. All rights reserved.

Shown above is the form by which you can geocode an address to a location in a Tele Atlas street database. The result is shown below in Figure 4.9.2.

Screenshot of Tele Atlas geocoding results window
Figure 4.9.2 Tele Atlas' Geocode.com service estimates the location of the address relative to the address range attributes encoded in its database.
© 2013 TomTom North America, Inc. All rights reserved.

Let's compare the geocoding capabilities of MapQuest.com to locate the address on an actual map.

Screenshot of Mapquest Address Locator 2013
Figure 4.9.3 Address geocoded by MapQuest.com.
© 2013 MapQuest.com, Inc. All rights reserved.

The MapQuest.com map from 2013 estimates the address is close to its actual location. Below is a similar MapQuest product created back in 1998, when this course was first being developed. On the older map, the same address is plotted on the opposite side of the street. What do you suppose is wrong with the address range attribute in that case?

On the map from 1998, also note the shapes of the streets. The street shapes in the 2011 map have been improved. The 1998 product seems to have been generated from the 1990 version of the TIGER/Line files, which may have been all that was available for this relatively remote part of the country. Now MapQuest licenses street data from a business partner called NAVTEQ.

Screenshot of MapQuest 1998
Figure 4.9.4 Same address geocoded by MapQuest.com in 1998.
© 1998 MapQuest.com, Inc. (formerly GeoSystems Global Corp.) All rights reserved.

The point of this section is to show that geocoding with address ranges involves a process of estimation. The Census Bureau's TIGER/Line Shapefiles, like the commercial street databases produced by Tele Atlas, Navigation Technologies, and other private firms, represent streets as vector line segments. The vector segments are associated with address range attributes, one for the left side of the street, one for the right side. The geocoding process takes a street address as input, finds the line segment that represents the specified street, checks the address ranges to determine the correct side of the street, then estimates a location at the appropriate point between the minimum and maximum address for that segment and assignes an estimated latitude/longitude coordinate to that location. For example, if the minimum address is 401, and the maximum is 421, a geocoding algorithm would locate address 411 at the midpoint of the street segment.

Try This!

Try one of these geocoding services for your address. Then compare the experience, and the result, with Google Maps, launched in 2005. Apply what we've discussed in this chapter to try to explain inaccuracies in your results, if any. Registered students are welcome to post comments in the Chapter 4 Discussion Forum in Canvas.

Practice Quiz

Registered Penn State students should return now to the Chapter 4 section of the Modules page in Canvas to take a self-assessment quiz about Geocoding.

You may take practice quizzes as many times as you wish. They are not scored and do not affect your grade in any way.

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Students who register for this Penn State course gain access to assignments and instructor feedback, and earn academic credit. Information about Penn State's Online Geospatial Education programs is available at the Geospatial Education Program Office.